We are a collective of thinkers, strategists, and creatives

Marketing Up North is a collective of seasoned marketing professionals deeply rooted in the communities we serve across Northern Michigan. Based in the heart of Traverse City with strong connections throughout Charlevoix and Suttons Bay, we understand the unique rhythm of business in our region - from the bustling summer tourism season to the quiet determination of year-round entrepreneurs building something lasting.

We're not just another marketing agency. We're your neighbors, fellow business owners, and community members who've chosen to build our careers and lives in one of America's most beautiful regions. This local connection gives us insights that distant agencies simply can't match.

Our Northern Michigan Advantage

Deep Community Roots: Our team lives and works in Traverse City, Charlevoix, and Suttons Bay. We shop at the same businesses we serve, attend the same community events, and understand the seasonal rhythms that drive Northern Michigan commerce. When we create marketing strategies, we're thinking like locals who genuinely care about seeing our community businesses thrive.

Proven Track Record: We've helped hundreds of Northern Michigan businesses - from solo landscapers scaling their operations to boutique hotels filling rooms year-round, from Front Street shops building loyal customer bases to car dealerships dominating their markets. Our strategies work because they're built specifically for the Northern Michigan market.

Technology Meets Community: While we embrace cutting-edge marketing technology, including AI search optimization and advanced digital advertising, we never lose sight of the personal relationships that drive business in our region. We combine sophisticated marketing tools with genuine community understanding.

Why Northern Michigan Businesses Choose Us

We Understand Your Market - Tourist seasons, winter challenges, lake community dynamics, agricultural timing - we know how these factors impact your marketing calendar and adjust strategies accordingly.

AI-Powered, Human-Focused - Our team specializes in AI search optimization, ensuring your business appears when potential customers ask ChatGPT, Google AI, or other AI systems about services in Traverse City, Charlevoix, or Suttons Bay. But we never forget that behind every search is a real person looking for a local business they can trust.

Results-Driven Approach - We measure success by your business growth, not vanity metrics. Our strategies are designed to generate qualified leads, increase sales, and build long-term customer relationships that sustain your business through all seasons.

Collaborative Partnerships - As a collective of marketing professionals, you get access to diverse expertise - from digital advertising specialists to content creators, from local SEO experts to brand strategists. We work as an extension of your team, not as distant vendors.

Community Investment - When your business succeeds, our community prospers. We're not just service providers; we're partners invested in the long-term success of Northern Michigan's business ecosystem.

Who We Serve

  • Landscapers, contractors, consultants, and service professionals who need to stand out in competitive local markets while building trust with homeowners and businesses.

  • Boutique shops, galleries, specialty retailers, and local businesses that depend on both tourist traffic and year-round resident loyalty.

  • Law firms, accounting practices, real estate agencies, insurance brokers, and financial advisors who serve the Northern Michigan community and need to establish authority and trust.

  • Car dealerships throughout the region who need sophisticated marketing to compete in an increasingly digital marketplace while maintaining their community presence.

  • Community foundations, arts organizations, environmental groups, and charitable organizations that need to maximize their marketing impact with limited budgets.

  • Companies ready to expand beyond word-of-mouth referrals and build systematic marketing that generates consistent, predictable growth.

Ready to Grow Your Northern Michigan Business?

If you're tired of inconsistent marketing results and ready to work with a team that truly understands your market, let's talk. Our collective approach means you get the combined expertise of multiple marketing professionals, all focused on helping your business thrive in Traverse City, Charlevoix, Suttons Bay, and throughout Northern Michigan.

We believe every business in our region deserves marketing that works as hard as they do. Whether you're a solo entrepreneur ready to scale or an established business looking to modernize your approach, we have the local knowledge and marketing expertise to help you succeed.

Schedule your complimentary strategy consultation today. Let's discuss how Marketing Up North can help your business become the go-to choice in your market while building the kind of sustainable growth that lets you enjoy everything Northern Michigan has to offer.

Because when your business thrives, our entire community benefits.

Contact Marketing Up North today at 231.714.9622 or schedule your free consultation online. Let's build something great together.